Arts & Letters Live Microsite
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UX/UI, Website Design
Arts & Letters Live is a literary and performing arts series at the Dallas Museum of Art featuring award-winning authors and performers of regional, national, and international acclaim. I was tasked to design a robust landing page for desktop and mobile using the platform, Ceros, to refresh the previously static webpage. This landing page was maintained during the current season and would be updated entirely with each season announcement to display and include the robust new season of events.
In addition to aligning the new landing page with the DMA's brand style, this microsite needed to be equally aesthetic as it is functional. That included designing a captivating hero section, an overview introduction to the program, an event calendar system with individual author pages, an audience review section, and a highlight reel of past events.
To introduce our landing page with a splash, I created a dynamic sliding animation of the season's highlighted authors and books. This loose grid would be interchangeable with the A&LL team's top picks every season. The user follows the DMA red journey line to the next section for a high-level program overview.
The season calendar of events was the most critical section of this new landing page. Using a tab and carousel system, I designed the season events to be easily scrolled through at a glance with an arrow that led to more in-depth author event pages.
The author event pages were built with the user in mind to include the full event details, an overview of the author and potential moderators, as well as a button to purchase tickets.
Following the event calendar is a section to highlight a selection of high praise from this renowned program. A highlight grid was designed to follow, a requested section from the A&LL team, to show high-points of past seasons to give the potential attendee an idea of what to expect when attending an event.
Above is a video walkthrough of the desktop landing page to demonstrate the flow and user experience.