Dallas Museum of Art Annual Report Microsite
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UX/UI, Website Design
The 2021–2022 Annual Report was transformed into a Ceros microsite as part of the DMA’s shift toward more interactive digital storytelling. Content was developed in collaboration with stakeholders across departments, then adapted from the finalized PDF (Vynsie Law, Art Director) into a structured digital experience. The site uses animations, carousels, and tab systems to present information in a more dynamic and accessible format. Selected pages are shown below.
To view the live Annual Report in its entirety and respective contributors, click here.
The Executive Summary is the most content-heavy section of the microsite, designed for seamless vertical flow. Information and imagery were structured to support continuous scrolling, with minimal interruption to preserve the narrative structure of the summary.
The Exhibitions & Loans page presents a comprehensive record of DMA exhibitions from 2021–2022. Each exhibition is displayed as a tile, allowing imagery to remain prominent while supporting information can be toggled for easier scanning.
The Acquisitions page highlights key additions to the DMA’s collection across departments. A carousel system was used for each section, enabling users to browse new works while maintaining a clear overview of the breadth of acquisitions.