DMA Education Programs
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Logo, Branding, Print, Digital Design
The Dallas Museum of Art had two education programs that the education team requested to be updated with the new brand refresh. Their annual Summer Camp and Family Festival both needed their identities and assets to be rebranded as fun, evergreen and DMA specific. In collaboration with the education team, we produced the two unique and playful education campaigns below.
The identity mark for the DMA Summer Camp is a badge-like shape, reminiscent of scout badges and national park iconography. The red object is the iconic "Ave" sculpture by Mark Di Suvero outside of one of the building's entrances. The supporting color palette and secondary objects are minimal and playful. This identity was applied throughout collateral, such as staff t-shirts, drawstring backpacks, digital ads, and other collateral.
The identity mark for the DMA Family Festival is a playful, sticker-like design. Using multiple brand colors within the color palette and a few related icons, I wanted to design a dynamic and splashy identity. This identity was applied throughout collateral, such as staff t-shirts, flyers, digital ads, and other collateral.
