Eden Boxed Wine
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Branding, Illustration, Packaging Design
Eden is a conceptual boxed wine company ideated to bring a unique, elevated identity to the boxed wine market. The concept loosely explores the Garden of Eden, weaving elements of paradise to transform the average boxed-wine experience into a sinfully good one.
The imagery of woodland creatures, flowers, and greenery in the primary illustrations are used to create a lush Eden-like paradise on each side of the box.
The analogous color palette for each type of wine was chosen to create a harmonious lens when viewing the product. This was used for both visual aesthetic and a marker to help distinguish between the types of wine.
The illustrations wrap around the box whimsically and organically. The information and descriptions for each wine are woven and integrated throughout the curling, leafy vines.
